工作示例 - 网站项目需求书
WORKED EXAMPLE — WEBSITE PROJECT BRIEF
GoodServiceHub 的虚构教学示例。 Alder Ledger 是一家虚构企业，而不是客户。预算和时间安排均为说明性假设，并非卖家报价或市场基准。确认实际报价中的所有要求。
Fictional teaching example by GoodServiceHub. Alder Ledger is an invented business, not a client. The budget and timing are illustrative assumptions, not seller quotes or market benchmarks. Confirm all requirements in the actual offer.

1. 业务目标
1. BUSINESS GOAL
受众：考虑每月记账服务的当地小企业主。
Audience: Local small-business owners considering a monthly bookkeeping service.
主要操作：发送询问，要求进行介绍性对话。
Main action: Send an enquiry asking for an introductory conversation.
发送成功检查：访客可以了解服务并发送测试查询，该查询到达所有者指定的收件箱。这是功能测试，而不是潜在客户数量或收入保证。
Success check for delivery: A visitor can understand the service and send a test enquiry that reaches the owner's designated inbox. This is a functional test, not a lead or revenue guarantee.
所有者和审批者：企业所有者提供内容、审核每个检查点并控制帐户。
Owner and approver: The business owner supplies content, reviews each checkpoint, and controls accounts.

2.页面和功能
2. PAGES AND FUNCTIONS
平台：企业托管上的 WordPress；在实施之前约定主题与编辑器。
Platform: WordPress on business-owned hosting; agree the theme and editor before implementation.
主页：介绍服务，显示三个提供的服务摘要，并链接到咨询表单。
Home: Introduce the service, show three supplied service summaries, and link to the enquiry form.
服务：解释提供的三个无需在线结账的服务包。
Services: Explain the three supplied service packages without online checkout.
关于：发布所有者批准的介绍，不虚构资质或客户评价。
About: Publish the owner's approved introduction without invented credentials or testimonials.
常见问题解答：在可访问的可扩展部分或普通标题中提供八个所有者认可的答案。
FAQ: Present eight owner-approved answers in accessible expandable sections or plain headings.
联系页面：姓名、电子邮件和消息字段；可见标签、验证、垃圾邮件处理、提交进行中状态、成功确认和有用的失败消息。没有财务文件上传。
Contact: Name, email, and message fields; visible labels, validation, spam handling, a submission-in-progress state, success confirmation, and a useful failure message. No financial document uploads.
语言：仅限美国英语。
Language: U.S. English only.
范围：设计、响应式开发、提供的内容输入、表单设置、测试和发布。
Scope: Design, responsive development, supplied-content entry, form setup, testing, and launch.
排除：标志创建、文案撰写、付款、客户门户、预订集成、分析和持续的 SEO。
Excluded: Logo creation, copywriting, payments, customer portal, booking integration, analytics, and ongoing SEO.
说明性上限：2,400 美元，包括结账费用和第一年所需的托管/主题/插件费用。逐项列出项目费用和持续费用；如果报价超出此上限，则缩小范围。
Illustrative cap: USD 2,400 including checkout charges and first-year required hosting/theme/plugin costs. Itemize project fees and recurring costs; reduce scope if the quote exceeds this cap.
建议时间：订单开始前内容准备好；四个星期的生产窗口和两个工作日的买家反馈。同意报价中的实际日期。
Proposed timing: Content ready before the order starts; four-week production window with two-business-day buyer reviews. Agree actual dates in the offer.

3.投入和所有权
3. INPUTS AND OWNERSHIP
业主提供：工作开始前的最终文案、批准的标志导出、许可照片和隐私措辞。
Owner supplies: Final copy, approved logo exports, licensed photos, and privacy wording before work starts.
自由职业者提供：页面设计、实施、内容输入和记录的测试结果。
Freelancer supplies: Page designs, implementation, content entry, and documented test results.
所有者控制：域名注册、托管计费、WordPress 管理员访问和电子邮件传送提供商。
Owner controls: Domain registration, hosting billing, WordPress administrator access, and email delivery provider.
访问：使用具有所需权限的委派帐户，然后在交接后删除临时访问权限。本文档中没有密码。
Access: Use delegated accounts with required permissions, then remove temporary access after handover. No passwords in this document.
现有 URL：该虚构企业没有可迁移的现有公共站点。
Existing URLs: This fictional business has no existing public site to migrate.
成本：列出许可证、购买者、续订频率以及失效后的后果。不要依赖不可转让的自由职业者许可证。
Costs: List licenses, who purchases them, renewal frequency, and consequences if they lapse. Do not depend on an untransferable freelancer license.

4.审查和测试
4. REVIEW AND TESTING
检查点：站点地图和内容清单； 1个有代表性的页面设计；完整的测试站点；上线准备。
Checkpoints: Sitemap and content inventory; one representative page design; complete staging site; launch readiness.
反馈：每个检查点都有一份综合列表。同意包括修订轮次和对批准范围变更的费用。
Feedback: One consolidated list at each checkpoint. Agree included revision rounds and charges for changes to approved scope.
设备：台式机和手机上当前的 Chrome 和 Safari；建议在 390、768 和 1440 像素下进行布局检查。同意实际测试设备和版本。
Devices: Current Chrome and Safari on desktop and phone; proposed layout checks at 390, 768, and 1440 px. Agree the actual test devices and versions.
辅助功能：检查键盘导航、可见焦点、字段标签、图片替代文本和可读对比度。此初步审查不是全面的一致性审核。
Accessibility: Check keyboard navigation, visible focus, field labels, image alternatives, and readable contrast. This preliminary review is not a full conformance audit.
性能：在记录的测试条件下查看代表性移动页面；在选择主题和资产后，在接受报价之前，商定一个可衡量的目标。
Performance: Review a representative mobile page under recorded test conditions; agree a measurable target after the theme and assets are selected, before accepting the offer.

5. 验收和交接
5. ACCEPTANCE AND HANDOVER
测试：导航主页至服务以联系；提交商定的虚拟数据；确认收件箱已送达并可见成功；测试丢失/无效的输入以及模拟的测试环境中的发送失败。
Test: Navigate Home to Services to Contact; submit agreed dummy data; confirm inbox delivery and visible success; test missing/invalid inputs and a simulated delivery failure on staging.
编辑：所有者无需编辑代码即可更改标题和常见问题解答。
Editing: Owner changes a heading and an FAQ answer without editing code.
接收：约定的主题/自定义源、资产和许可证清单、编辑说明、无密码的帐户清单以及带有恢复说明的文件加数据库备份。
Receive: Theme/custom source as agreed, asset and license inventory, editing instructions, account inventory without passwords, and files-plus-database backup with restore instructions.
上线：Freelancer 准备切换和回滚清单；业主批准时间安排。确认谁执行 DNS 更改。
Launch: Freelancer prepares a cutover and rollback checklist; owner approves timing. Confirm who executes DNS changes.
支持提案：针对商定要求的缺陷的十四个日历日；新页面、插件更新和持续维护单独报价。在报价中确认。
Support proposal: Fourteen calendar days for defects against agreed requirements; new pages, plugin updates, and ongoing maintenance quoted separately. Confirm in the offer.
问题：哪些要求仍然是假设，以及必须解决哪些问题才能提供完整的报价？
Question: Which requirements remain assumptions, and what must be resolved before you can provide a complete quote?