工作示例 - 视频与音频需求书 WORKED EXAMPLE — VIDEO & AUDIO BRIEF GoodServiceHub 的虚构教学示例。 Alder Ledger 是一项虚构业务,而不是客户或报告的购买。下面的制作选择、预算和时间表仅供参考,需要得到编辑的同意。 Fictional teaching example by GoodServiceHub. Alder Ledger is an invented business, not a client or a reported purchase. The production choices, budget, and schedule below are illustrative and require agreement with the editor. 1.目的 1. PURPOSE 受众:准备每月记账记录的小企业主。 Audience: Small-business owners preparing monthly bookkeeping records. 消息:企业主解释的三个简单的记录准备习惯。 Message: Three simple record-preparation habits explained by the business owner. 渠道:企业自己的 Instagram 和 YouTube 帐户上的非付费竖版帖子。付费广告和第三方重复使用不在此提议的范围内。 Channel: Organic vertical posts on the business's own Instagram and YouTube accounts. Paid advertising and third-party reuse are outside this proposed scope. 所需操作:访问企业简介以获取网站链接;没有关于预期影响力或潜在客户的声明。 Desired action: Visit the business profile for the website link; no claims about expected reach or leads. 批准者:所有者提供一份合并的带时间戳的反馈列表。 Approver: The owner provides one consolidated timestamped feedback list. 2.输出 2. OUTPUTS 总共提供三个剪辑:一条有代表性的样片,然后在风格批准后再提供两个剪辑。 Deliver three clips total: one representative pilot, then two further clips after style approval. 每个剪辑:30–45 秒,9:16,1080 x 1920 像素,MP4/H.264,30 fps,带有可理解的对话。 Each clip: 30–45 seconds, 9:16, 1080 x 1920 px, MP4/H.264, 30 fps, with intelligible dialogue. 字幕:更正的英文烧录字幕以及每个剪辑一个 UTF-8 SRT 外挂字幕文件。不要刻录字幕并在审阅过程中意外显示第二个字幕轨道。 Captions: Corrected English burned-in captions plus one UTF-8 SRT sidecar file per clip. Do not burn in captions and accidentally display a second caption track during review. 版本:每个剪辑一个最终版本;没有其他开头、缩略图、横版导出或翻译。 Versions: One final version per clip; no alternate hooks, thumbnails, landscape exports, or translations. 音频:清洁提供的说话人录音并平衡电平,没有声音削波。此范围内没有音乐、付费素材库素材、新画外音或合成声音。 Audio: Clean the supplied speaker audio and balance levels without audible clipping. No music, paid stock, new voice-over, or synthetic voice in this scope. 示例性上限:700 美元,包括结账费用。索取详细报价;这不是市场基准。 Illustrative cap: USD 700 including checkout charges. Ask for an itemized quote; this is not a market benchmark. 时间表建议:完成输入后四个工作日内进行试点;试点批准后四个工作日内剩余剪辑。允许买家在两个工作日内进行审核并确认报价中的日历日期。 Schedule proposal: Pilot within four business days after complete inputs; remaining clips within four business days of pilot approval. Allow two business days for buyer review and confirm calendar dates in the offer. 3.投入和权利 3. INPUTS AND RIGHTS 所有者提供:三个命名的源视频,总计 18 分钟、一份文字记录、建议的入点与出点、拼写和发音注释、标志导出和字幕样式参考。 Owner supplies: Three named source videos totaling 18 minutes, a transcript, proposed in/out points, spelling and pronunciation notes, logo exports, and a caption-style reference. 素材:所有者录制的采访材料,并获得演讲者的书面许可。在生产前确认每个提供的资产的权限。 Footage: Owner-recorded interview material with documented permission from the speaker. Confirm permissions for every supplied asset before production. 脚本:已批准的脚本版本 1.0;保留说话者的意思。标记不明确的措辞,而不是发明商业主张。 Script: Approved transcript version 1.0; retain the speaker's meaning. Flag unclear wording instead of inventing business claims. 资产限制:仅使用提供的已获授权的素材。未经书面范围和权利检查,不得使用第三方素材、生成的相似物或新音乐。 Asset limits: Use supplied cleared assets only. No third-party footage, generated likeness, or new music without a written scope and rights check. 用途:确认报价中商定的非付费推广渠道和任何来源资产限制。扩大付费广告的使用需要进行新的权利检查。 Usage: Confirm the agreed organic channels and any source-asset restrictions in the offer. Expanded paid-ad use requires a fresh rights check. 4.工作流程 4. WORKFLOW 样片:选择一个具有代表性对话和字幕的剪辑。在批量生产前批准构图、节奏、字幕对比度和标志放置。 Pilot: Select one clip with representative dialogue and captions. Approve framing, pacing, caption contrast, and logo placement before batch production. 建议修订:一轮综合试点风格,然后每个剩余剪辑一轮综合内容/修正。新的录音、重写的脚本或额外的版本需要修改范围。 Revisions proposed: One consolidated pilot style round, then one consolidated content/correction round per remaining clip. New recordings, rewritten scripts, or extra versions require revised scope. 反馈格式:文件名;时间戳;观察到的问题;要求改变。示例:“clip-01, 00:12:标题显示发票两次;删除重复的单词。” Feedback format: File name; timestamp; observed issue; requested change. Example: “clip-01, 00:12: caption says invoice twice; remove the repeated word.” 项目文件:包括可编辑的 Premiere Pro 项目和所有允许的链接资源,并注明所使用的版本。如果编辑者使用其他应用程序,请在订购前同意替换格式。 Project files: Include editable Premiere Pro projects and all permitted linked assets, stating the version used. If the editor uses another application, agree the replacement format before ordering. 5. 验收和交接 5. ACCEPTANCE AND HANDOVER 观看每个最终的有声导出,然后查看无声字幕。 Watch every final export with sound, then review captions without sound. 将字幕与批准的演讲进行比较;检查拼写、裁剪、结束帧,并确保文本在预期平台预览中保持可见。 Compare captions to approved speech; check spelling, crop, end frames, and that text stays visible in the intended platform preview. 检查文件尺寸、持续时间、帧速率、文件名以及是否存在不需要的静音或音频削波。 Check file dimensions, duration, frame rate, file names, and the absence of unwanted silence or audible clipping. 接收 MP4 和 SRT 文件、具有依赖项的可编辑项目、资产/权限清单以及简短的导出说明。 Receive MP4 and SRT files, editable projects with dependencies, an asset/permission inventory, and brief export instructions. 所有者存储完整的文件包。同意剪辑师保留源文件的时间;不假设无限期备份。 Owner stores the complete package. Agree how long the editor retains source files; no indefinite backup is assumed. 订购前的问题:报价是否涵盖总共三个剪辑,包括样片、所有字幕文件、项目交接和规定的审核轮次? Question before ordering: Does the quote cover three total clips including the pilot, all caption files, project handover, and the stated review rounds?