视频和音频项目需求书 VIDEO & AUDIO PROJECT BRIEF 将下面的提示替换为您的详细信息。保持脚本和源资产的版本。 Replace the prompts below with your details. Keep scripts and source assets versioned. 1.目的 1. PURPOSE 观众: Audience: 核心信息与期望的观众行动: Message and desired viewer action: 发布渠道: Publishing channels: 非付费帖子、付费广告、内部使用或其他用途: Organic post, paid advertisement, internal use, or another use: 项目负责人及最终审批人: Project owner and final approver: 2.输出 2. OUTPUTS 已完成的视频或音频文件数量: Number of finished videos or audio files: 每个成片或音频的时长: Duration of each output: 宽高比、分辨率、帧速率和文件格式: Aspect ratio, resolution, frame rate, and file format: 字幕语言和外挂字幕或烧录字幕要求: Caption language and sidecar/burned-in requirements: 所需的缩略图、其他开头吸引点或平台版本: Thumbnails, alternate hooks, or platform versions required: 对于画外音:字数、语言、发音注释、语气: For voice-over: word count, language, pronunciation notes, tone: 预算、交付日期和审核检查点: Budget, delivery date, and review checkpoints: 明确排除的工作: Work explicitly excluded: 3.投入和权利 3. INPUTS AND RIGHTS 素材清单、持续时间和文件夹结构: Footage inventory, duration, and folder structure: 批准的脚本和版本: Approved script and version: 品牌资产及参考示例: Brand assets and reference examples: 音乐、音效、字体和素材库资源: Music, sound effects, fonts, and stock assets: 谁获得使用权限: Who obtains usage permission: 付费媒体渠道、地区、持续时间和续订条款需确认: Paid-media channels, territories, duration, and renewal terms to confirm: 允许人工智能语音、合成人物形象或生成的内容: AI voice, synthetic likeness, or generated content allowed: 需要同意或许可文件: Consent or license documentation required: 4.工作流程 4. WORKFLOW 在生产批次之前选择一个有代表性的试点。 Select a representative pilot before producing a batch. 约定粗剪与终稿审核节点。 Agree rough-cut and final-review checkpoints. 在一个综合列表中发送带时间戳的反馈。 Send timestamped feedback in one consolidated list. 定义脚本或素材更改所包含的修订和费用。 Define included revisions and charges for script or footage changes. 确认是否包含可编辑的项目文件和链接的资源。 Confirm whether editable project files and linked assets are included. 5. 验收和交接 5. ACCEPTANCE AND HANDOVER 从开始到结束观看/聆听每个最终输出。 Watch/listen to every final output from start to finish. 检查拼写、发音、字幕、裁剪和结束卡。 Check spelling, pronunciation, captions, crop, and end cards. 检查清晰度、突然编辑、音频削波与不需要的静音。 Check intelligibility, abrupt edits, audio clipping, and unwanted silence. 验证文件名、导出设置、音乐/资产许可证和版本。 Verify file names, export settings, music/asset licenses, and versions. 确认报价约定的工程文件可以打开。 Confirm project files open if these were commissioned. 询问谁保留源材料以及保留多长时间: Ask who keeps source material and for how long: 向编辑或配音师提问: Questions for the editor or voice artist: